The move solidifies Francis Ford Coppola Winery‘s position as the leading premium wine producer in the canned category says Corey Beck, President and Director of Winemaking.
“It was Francis’s instinct and creativity that first brought wine-in-a-can to the forefront of the wine industry with the introduction of the Sofia Mini cans more than a decade ago,” Beck explains.
“For a category that’s accelerated so rapidly over the years, consumers are still loyal to the Coppola brands they trust and admire, because they know we will deliver the same premium quality, consistency, and authenticity they know and love in a bottle, into a can.”
In 2002, the winery began producing canned wine, and in 2004 they single-handedly launched the canned wine category with the debut of the stylish Sofia Minis (187ml mini aluminum cans filled with Sofia Blanc de Blancs sparkling wine), in an effort to make premium wine more accessible. Over the years, the canned phenomenon grew rapidly as other producers entered the category and consumers flocked to the single-serve options for their convenience and portability.
The 250ml cans are available in a portable and lightweight 4-pack that’s environmentally friendly and recyclable. The SRP is $19.99.