Columbia Winery signed as an Official Partner of the Seattle Mariners for the 2017 and 2018 Major League Baseball seasons. The two-year sponsorship brings together Washington’s first premium winery with Washington’s favorite Major League Baseball team. Both organizations have deep roots in the local Seattle community and this collaboration will attract wine and baseball fans alike.
“Part of what sets Columbia Winery apart is how it embraces the vibrant culture and spirit of Washington,” said Sean Hails, winemaker for Columbia. “Given that, we couldn’t ask for a better team to partner with than the Seattle Mariners, who are similarly woven into the cultural fabric of our state.”
Columbia Winery has recently undergone a significant packaging update, complemented by ongoing enhancements to its wine. The nationally available wines featuring the new labels are now in markets across the country while the re-labeled tasting room exclusive wines will be revealed throughout the course of 2017.
“We have launched brand new packaging that captures the spirit of the Pacific Northwest,” Hails described. “We also refreshed the wine style to further highlight the signature characteristics of the major winegrowing regions around Washington, from where our grapes are sourced.”
“The Seattle Mariners are pleased to welcome Columbia Winery to our club’s family of valued corporate partners,” said Bob Aylward, Seattle Mariners EVP, Business Operations. “As Seattle’s hometown baseball team we are thrilled to work with Seattle’s hometown winery and celebrate what we all love about the remarkable region we call home.”
The Sponsorship is already in effect for the 2017 baseball season and will come to life in a myriad of ways throughout the season, both inside and outside of Safeco Field. The Seattle Mariners are currently in 4th place in the American League West and will face the Oakland A’s and the Chicago White Sox in their upcoming homestand.