Category Archives: What We’re Reading
In a new survey made up of over 14,000 women, Influenster found that a majority of female fans prefer beer during NFL games, but a hefty portion (45%) are drinking liquor and cocktails. The product discovery and reviews platform also … Continue reading
Smoky flavors in wine are a possibility in the aftermath of the fires charring Napa, Sonoma and other parts of Northern California wine country. The effect, called smoke taint, occurs when compounds in wildfire smoke are absorbed by vines and … Continue reading
Liquor Makers Need to Sober Up to the Decline in Teenage Drinking Roughly 56% of those over 25 drink alcohol, compared to just 20% of those under 21, down from 28% in 2002. Bev/al marketers would take that as a … Continue reading
Q&A: Maker’s Mark Helped Bill Samuels Jr. Make His Mark Nice interview from Reuters. You can read it here. For a more detailed account of the Maker’s Mark story, read my Kindle book, The Maker’s Mark Story: From Dream to … Continue reading
Why Brands Are Finding Live Video to Be Perfect Complement To Branded Content Major brands like Walmart and Adidas discovering how effective live video is at reaching their core audience. Brands are actually seeing viewers heading to their websites to … Continue reading
Why You’re Going to Like Paying More for Wine Interesting story at Wine-Searcher. Read it here.