Category Archives: Uncategorized

Diageo, Drizly Partner to Match Dad’s Quirks to Spirits

This is clever: Diageo and Drizly have partnered on a unique Father’s Day promotion.  Consumers can take an interactive quiz your father (or father figure’s) quirks, characteristics and flavor preferences to be matched to a “perfectly giftable bottle,” ready for delivery … Continue reading

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Who & What —

Constellation Brands names Joseph Suarez the new head of investor relations, succeeding Patty Yahn-Urlaub, who is retiring. Southern Glazer’s Wine & Spirits appoints Chris Williams executive vp-national accounts.  He succeeds Shawn Thurman, who will be retiring as EVP-national accounts in December.  Williams joins … Continue reading

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What We’re Reading —

How Sonoma County Winegrowers Collaborated With Ford Pro Towards Creating The Sustainable “Farm Of The Future” It takes a lot of a chutzpah to cold call Ford Motor F +0.4% Company and ask them to be your sustainability partner. But Karissa Kruse, President … Continue reading

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Fetch Rewards and Pernod Ricard USA Team Up to Deliver Free Rewards on Iconic Spirits Brands

The full partnership is Fetch Rewards’ first in the spirits category, giving Fetch Rewards shoppers new opportunities to receive rewards points and other loyalty benefits when purchasing Pernod Ricard spirits – including popular brands like Jameson® Irish Whiskey, Absolut® Vodka, … Continue reading

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Elijah Craig Partners with PGA Tour Pro Golfer Talor Gooch

Elijah Craig Bourbon (Heaven Hill) announced a new multi-year partnership with PGA Tour professional golfer, Talor Gooch. A native Oklahoman and whiskey-lover, Gooch’s success both on and off the course will now be supported by Elijah Craig as the “Official … Continue reading

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Alcohol-Related Traffic Crashes Up 5% in 2020 as Total Traffic Fatalities Jumped 11%

Fatalities in police-reported, alcohol-involved traffic crashes rose 5% last year, just about half the increase in crash fatalities overall. That estimate is courtesy of the National Highway Traffic Safety Administration which yesterday provided a preliminary look at traffic fatality data.  NHTSA … Continue reading

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