Category Archives: Patnerships

Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Natural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said.  The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the

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Dreaming Tree Wines Reaches $1 Million in Aid to Conservation

The California wine brand from award-winning winemaker Sean McKenzie and musician Dave Matthews said it has hit $1 Million in charitable donations to The Wilderness Society and Living Lands & Waters in support of reforestation and conservation, a goal it … Continue reading

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Bacardi Employees, Surfrider Team for Beach Dune Restoration

As part of the Bacardi ‘Spirit for Life, Caring Together’ annual Corporate Responsibility Month community service volunteer program, dozens of employees from the Coral Gables regional headquarters office, guided by Surfrider Foundation volunteers, removed large swaths of the invasive scaevola … Continue reading

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DSC, Tales of the Cocktail Promote Moderation

Distilled Spirits Council announced a new partnership with Tales of the Cocktail to promote moderation messages during the weeklong spirits festival in New Orleans. “As the spirits community gathers in New Orleans to celebrate the cocktail renaissance and share the … Continue reading

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Budweiser Gives Folds of Honor $1 Million at MLB All-Star Game

As the official beer of Major League Baseball, Budweiser joined Folds of Honor, to present $1 Million in educational scholarships to families of fallen and disabled servicemen and women this evening (7/11). The check presentation will take place on the … Continue reading

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Pernod Ricard Partners to Revitalize Polo Grounds Area

Sixty years to the week when Major League Baseball owners voted to allow the New York Giants to leave for San Francisco, Pernod Ricard USA is teamed up with the national environmental nonprofit EarthShare and its member group, New York … Continue reading

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