Category Archives: Patnerships

Excelsior’s Trivento Official Wine of Major League Soccer

The three-year sponsorship agreement with Major League Soccer (MLS) takes effect Jan. 1, 2018 and extends through 2020.   It enables Trivento to collectively leverage all 20 U.S.-based MLS Clubs at retail (LAFC joins in 2018). All four ranges in the … Continue reading

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New Mexico State Partners with Bosque Brewing to Launch Own Beer

New Mexico State University becomes the fifth university in the U.S. to launch an officially licensed beer.  Pistol Pete’s 1888 Ale pays homage to the Aggies’ mascot and the year the university was founded. The cans will feature school colors … Continue reading

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Brooklyn Brewery Takes Stake in 21st Amendment, Funkwerks

As of Jan. 1, sales teams of all three will be working for Brooklyn Brewery.  The idea is to be able to better compete with major brewers that have been buying American craft breweries.  The deal – terms weren’t disclosed, … Continue reading

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Patron Teams with Mexican Designer for New Package

Patron Tequila used “International Tequila Day” to announce a partnership with Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter. The “Patrón x Guillermo del Toro” collaboration is multi-dimensional, as it incorporates an exquisite physical … Continue reading

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Chivas Regal Launches Chivas Fight Club

The initiative extends to every individual with a fighting spirit from communities nationwide and is centered on boxing in partnership with Gennady “GGG” Golovkin. Gennady is boxing’s unified WBC, WBA, IBF, IBO middleweight champion of the world. The Kazakhstan-born fighter … Continue reading

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Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Natural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said.  The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the

Posted in beer, Digital Advertising, Patnerships | Tagged , | Comments Off on Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”