Category Archives: Marketing

Kane’s Beverage News Daily Volume 10, No. 4 The National Beverage Daily™ Thursday, January 9, 2014 In Today’s Issue: Quintessential to Rep Ironstone, Leaping Horse and Obsession Wines Diageo, P. Diddy Join to Acquire $1,000-a-Bottle Tequila Brand A-B Buys Portland … Continue reading

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It’s Time for Bev/Al Advertisers to Shun Facebook

We have never suggested that bev/al marketers should run ads in one media, or not run ads in another. But this is different.  Facebook has been running videos of people being decapitated.  It’s not accidental, it’s a conscious decision, as … Continue reading

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Pama Pomegranate Liqueur Sponsors Cocktail Competition

PAMA Pomegranate Liqueur announced the first “Are You Indispensable?” Cocktail Competition. It will showcase PAMA as the indispensable modifier that provides a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color to cocktails ranging from aperitifs to nightcaps … Continue reading

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Marking the Fourth with the Budweiser Clydesdales Giving Scholarships

We all celebrate the Fourth of July in different ways.  But largely, America continues to celebrate the Fourth the way John Adams said it should be celebrated — with fireworks, parades and similar patriotic events. The Fourth celebrations really extend … Continue reading

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How to Boost Your Results, Reduce Your Hours

Want to enhance your performance?  Robert Pozen, a senior lecturer at Harvard Business School, has written a new book that’s chock full of helpful hints on everything from how to sleep better on overnight business flights (window seat, no alcohol, … Continue reading

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Are Words Becoming Obsolete in Building Brands?

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading

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