Category Archives: Marketing

Tequila Cazadores Marks 100th Anniversary of Recipe

Tequila Cazadores is commemorating the 100th anniversary of its original tequila recipe, unveiling ‘#TheCaz100’ campaign to celebrate the milestone and make up for 100 celebrations tequila lovers have missed out on over the past couple of  years. As part of the … Continue reading

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Absolut Responds to Sharp Drop in LGBTQ Bars, Restaurants

LGBTQ bars and restaurants notched a 15.2% decline between 2019 and Spring 2021 on top of an earlier 14.4% decline between 2017-2019.   In an effort to support these venues, Absolut is launching  “Out & Open,” tapping voices such as actor … Continue reading

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Yuengling’s Team RWB Cans Can Play a Tune

Each Yuengling Team Red, White & Blue can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers … Continue reading

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Tequila Herradura Announces $1,000 Margarita Glass for Good Project

Stealing a page from Woodford Reserve‘s playbook, Tequila Herradura launched the Herradura $1,000 Margarita Glass for Good Project.  Both are Brown-Forman Corp. brands. As an Official partner of the Miami International Autodrome, the Tequila Herradura margarita glasses will be available for purchase … Continue reading

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Wolf Spirit Launchers 1st National Campaign for Puncher’s Chance

 Wolf Spirit announces the first national marketing campaign for Puncher’s Chance Bourbon. Entitled “Take Your Shot,” the program will include the company’s first-ever television ads, as well as digital/social media advertising, on- and off-premise promotions, public relations and sponsorship of … Continue reading

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Stoli Group to Release Limited-Edition Bottle to Support Ukraine

Stoli Group said it released a limited-edition bottle of  Stoli  Vodka to benefit Ukraine. Proceeds from the bottle will be donated to World Central Kitchen (WCK), a non-profit organization founded by Chef José Andrés that provides fresh, nutritious meals to refugees … Continue reading

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