Category Archives: Marketing

New Short Film Series from Finlandia Opens with Dive in Finnish Waters

I cannot imagine diving in the waters of Finland. Not in the summer, much less in early fall. Not even if I was wearing a well insulated wetsuit.  Much less “deep diving,” going about 123 feet down, no scuba pack … Continue reading

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Why Alexander Stein Named His Product ‘Monkey 47 Gin’

We swung by the German Embassy yesterday, where Alexander Stein, managing partner of Black Forest Distillers, was holding forth on Monkey 47 Gin.  If the story makes the product, this top-shelf brand has a good future.  If the endorsement of … Continue reading

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With Focus on Distributors, Paulaner USA Sees Volume Up 5%

In our latest interview, Steve Hauser, president/ceo, tells how a new focus on distributors has resulted in significant gains.  And he tells what’s next for the Colorado-based importer.  You can hear it here.

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How to Localize While Keeping the Uniqueness of Your Product

By Pauline Oudin – Sopexa USA Every good marketer knows it: You have to localize to succeed in international waters. Coca-Cola slightly alters its secret recipe to the taste buds of its markets. MacDonald’s offers “Le” Big Mac in Paris … Continue reading

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Smirnoff Adopts Populist Advertising Theme

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading

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Kane’s Beverage News Daily Volume 10, No. 4 The National Beverage Daily™ Thursday, January 9, 2014 In Today’s Issue: Quintessential to Rep Ironstone, Leaping Horse and Obsession Wines Diageo, P. Diddy Join to Acquire $1,000-a-Bottle Tequila Brand A-B Buys Portland … Continue reading

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