Category Archives: Marketing

TTB Moves to Restrict Varietal Designation on Wine Labels

Alcohol & Tobacco Tax & Trade Bureau this morning moved to close a loophole in its labeling regulations. The proposal, scheduled to be published in the Federal Register this morning would apply to   any standard grape wine covered by a … Continue reading

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Jim Koch’s Quench Your Own Thirst Well Worth Reading

We’re a bit late reviewing Jim Koch‘s autobiography, Quench Your Own Thirst.  That’s because unlike a lot of reviewers, I actually read every word before I write a review. My assessment of Koch’s book:  It’s a 1-in-a-million.  It should be … Continue reading

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Heineken to Sponsor Formula 1 Racing

Heineken to Sponsor Formula 1 Racing Heineken agreed to become a Global Partner of Formula 1 beginning at the newly renamed Formula 1 Gran Premio Heineken D’Italia 2016, in Monza, and run for a multi-year term. From the 2017 F1 … Continue reading

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Why You Can’t Find Baltimore’s Beer at a Baltimore Orioles Game

The Baltimore Sun has an excellent story about the disappearance of National Bohemian Beer — commonly called Natty Boh — from Camden Yards, where the Baltimore Orioles play their home games.  Natty Boh was brewed in Baltimore by National Brewing … Continue reading

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Journalists Who Live in Glass Houses . . .

We’ve been enjoying the journalistic reaction to Donald Trump’s last victory press conference.  The one where he boasted about having acquired the Kluge Winery, renaming it Trump Winery, and said it was “close to 2,000 acres” and near the “Thomas … Continue reading

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Jim Beam Ads Focus on Product

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading

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