Category Archives: Marketing

When It Comes to Reaching Consumers, Social Media Trails TV

That’s the obvious conclusion of this fascinating infographic that finds over a lifetime, people will spend five years, four months on social media, compared to seven years, eight months watching TV. When it comes to spending your ad dollars, the … Continue reading

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Jack Daniel’s, Samuel Adams Top Bev/Al Brands for Patriotism

. . . but Budweiser isn’t even in the top 50, according to Brand Keys, the marketing consultancy that interviewed 4,750 consumers to find which of 248 brands were viewed by consumers as most patriotic. “The resonance for the single … Continue reading

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TTB Moves to Restrict Varietal Designation on Wine Labels

Alcohol & Tobacco Tax & Trade Bureau this morning moved to close a loophole in its labeling regulations. The proposal, scheduled to be published in the Federal Register this morning would apply to   any standard grape wine covered by a … Continue reading

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Jim Koch’s Quench Your Own Thirst Well Worth Reading

We’re a bit late reviewing Jim Koch‘s autobiography, Quench Your Own Thirst.  That’s because unlike a lot of reviewers, I actually read every word before I write a review. My assessment of Koch’s book:  It’s a 1-in-a-million.  It should be … Continue reading

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Heineken to Sponsor Formula 1 Racing

Heineken to Sponsor Formula 1 Racing Heineken agreed to become a Global Partner of Formula 1 beginning at the newly renamed Formula 1 Gran Premio Heineken D’Italia 2016, in Monza, and run for a multi-year term. From the 2017 F1 … Continue reading

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Why You Can’t Find Baltimore’s Beer at a Baltimore Orioles Game

The Baltimore Sun has an excellent story about the disappearance of National Bohemian Beer — commonly called Natty Boh — from Camden Yards, where the Baltimore Orioles play their home games.  Natty Boh was brewed in Baltimore by National Brewing … Continue reading

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