Category Archives: Marketing
The San Diego craft brewer signed Emblem PR as the public relations agency of record.
Backbone will handle public relations for Suerte in North America. Why Suerte picked Backbone: “Backbone Media has a proven history of introducing niche brands with a compelling story to a broad audience,” said Melyssa Mead, Suerte’s brand director. “There is … Continue reading
Constellation Brands this morning is reporting a 45% increase in net profit to $1.54 billion, or $7.52 a share, for all of fiscal 2017 as its sales rose 12% to $7.33 billion. It also announced a 30% increase in the … Continue reading
Michelob Ultra kicked off Masters week with a new partnership with rising star Brooks Koepka, the world’s 25th-ranked golfer and 2016 Ryder Cup breakout player. Initial plans call for his integration and participation in a unique consumer giveaway campaign that … Continue reading
That’s the obvious conclusion of this fascinating infographic that finds over a lifetime, people will spend five years, four months on social media, compared to seven years, eight months watching TV. When it comes to spending your ad dollars, the … Continue reading
. . . but Budweiser isn’t even in the top 50, according to Brand Keys, the marketing consultancy that interviewed 4,750 consumers to find which of 248 brands were viewed by consumers as most patriotic. “The resonance for the single … Continue reading