Category Archives: Marketing

AleSmith Taps Emblem PR

The San Diego craft brewer signed Emblem PR as the public relations agency of record.

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Suerte Tequila Taps Backbone Media for P.R.

Backbone will handle public relations for Suerte in North America. Why Suerte picked Backbone:  “Backbone Media has a proven history of introducing niche brands with a compelling story to a broad audience,” said Melyssa Mead, Suerte’s brand director. “There is … Continue reading

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CBrands Net Soars 45% on 12% Sales Gain, Boosts Payout 30%

Constellation Brands this morning is reporting a 45% increase in net profit to $1.54 billion, or $7.52 a share, for all of fiscal 2017 as its sales rose 12% to $7.33 billion. It also announced a 30% increase in the … Continue reading

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Michelob Ultra Inks Sponsorship with Brooks Koepka

Michelob Ultra kicked off Masters week with a new partnership with rising star Brooks Koepka, the world’s 25th-ranked golfer and 2016 Ryder Cup breakout player. Initial plans call for his integration and participation in a unique consumer giveaway campaign that … Continue reading

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When It Comes to Reaching Consumers, Social Media Trails TV

That’s the obvious conclusion of this fascinating infographic that finds over a lifetime, people will spend five years, four months on social media, compared to seven years, eight months watching TV. When it comes to spending your ad dollars, the … Continue reading

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Jack Daniel’s, Samuel Adams Top Bev/Al Brands for Patriotism

. . . but Budweiser isn’t even in the top 50, according to Brand Keys, the marketing consultancy that interviewed 4,750 consumers to find which of 248 brands were viewed by consumers as most patriotic. “The resonance for the single … Continue reading

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