Category Archives: Marketing

Sailor Jerry, Harley Davidson Partner on Motorcycles

Twenty-two customized Harley-Davidson motorcycles, designed by high profile artists interpreting the flash art style of Norman “Sailor Jerry” Collins, for whom Sailor Jerry Spiced Rum (William Grant & Sons) is named, will be unveiled at the Harley-Davidson Museum in Milwaukee … Continue reading

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Catoctin Creek Picks Benchmark to Enter Michigan

Catoctin Creek Distilling Co. plans to begin selling its award-winning spirits in Michigan April 15, initially Detroit, Lansing and Ann Arbor. Additional distribution locations will be added in the near future. The expansion into Michigan comes via Benchmark Beverage Co. … Continue reading

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AleSmith Taps Emblem PR

The San Diego craft brewer signed Emblem PR as the public relations agency of record.

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Suerte Tequila Taps Backbone Media for P.R.

Backbone will handle public relations for Suerte in North America. Why Suerte picked Backbone:  “Backbone Media has a proven history of introducing niche brands with a compelling story to a broad audience,” said Melyssa Mead, Suerte’s brand director. “There is … Continue reading

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CBrands Net Soars 45% on 12% Sales Gain, Boosts Payout 30%

Constellation Brands this morning is reporting a 45% increase in net profit to $1.54 billion, or $7.52 a share, for all of fiscal 2017 as its sales rose 12% to $7.33 billion. It also announced a 30% increase in the … Continue reading

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Michelob Ultra Inks Sponsorship with Brooks Koepka

Michelob Ultra kicked off Masters week with a new partnership with rising star Brooks Koepka, the world’s 25th-ranked golfer and 2016 Ryder Cup breakout player. Initial plans call for his integration and participation in a unique consumer giveaway campaign that … Continue reading

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