Category Archives: Marketing

Bud Light Names All-Sports Nominees

Bud Light named the 2017 Bud Light All-Star nominees, consisting of 16 top North American esports players. Esports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter … Continue reading

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Salute American Vodka Launches Summer Campaign

Salute American Vodka will launch Salute to Summer, a seasonal campaign that will run from Memorial Day weekend through Labor Day weekend, playing into the brand’s patriotic spirits. It will include summer kick off events and tastings, social media contests, … Continue reading

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Mike’s Hard Lemonade Launches New Campaign As Sales Top $293 Million, Consumption Rises 12%

Mike’s Hard Lemonade  launched a new multichannel advertising campaign, “Drink on the bright side.” It’s designed to spark laughter and generate smiles through content that mixes eccentric yet hilarious Internet culture with playful, surreal animation. The marketing push brings digital-style … Continue reading

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Villa Maria Launches U.S. Campaign

With New Zealand’s wines continuing to increase in popularity with U.S. consumers Villa Maria, is launching a new campaign to help seize that momentum. Entitled “Open Another World,” the campaign invites consumers to experience not just the sense of place … Continue reading

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Bud Light Restores Boxing Gyms

What’s wrong with Bud Light?  The brand shoved Budweiser aside, to become the King of Beers—or at least the King of Anheuser-Busch. But sales trends continue to disappoint.  There’s something obviously wrong, and we think we know – at least … Continue reading

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Strongbow Sponsors Forest on a Barge

Strongbow Hard Apple Ciders partnered with Swale, New York’s first floating food forest, to transform a formerly barren barge into a blossoming apple orchard surrounded by garden beds filled with herbs, fruits and vegetables. “The future of Swale was uncertain … Continue reading

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