Category Archives: Marketing

Villa Maria Launches U.S. Campaign

With New Zealand’s wines continuing to increase in popularity with U.S. consumers Villa Maria, is launching a new campaign to help seize that momentum. Entitled “Open Another World,” the campaign invites consumers to experience not just the sense of place … Continue reading

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Bud Light Restores Boxing Gyms

What’s wrong with Bud Light?  The brand shoved Budweiser aside, to become the King of Beers—or at least the King of Anheuser-Busch. But sales trends continue to disappoint.  There’s something obviously wrong, and we think we know – at least … Continue reading

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Strongbow Sponsors Forest on a Barge

Strongbow Hard Apple Ciders partnered with Swale, New York’s first floating food forest, to transform a formerly barren barge into a blossoming apple orchard surrounded by garden beds filled with herbs, fruits and vegetables. “The future of Swale was uncertain … Continue reading

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PLCB Funds Research, Promotion for Penna. Wines

Small business executives routine bitch about the burden imposed on them by government.  Indeed, one of the oldest jokes is, “Trust us.  We’re from the government.  We’re here to help you.” A number of states have set up agricultural marketing … Continue reading

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Sailor Jerry, Harley Davidson Partner on Motorcycles

Twenty-two customized Harley-Davidson motorcycles, designed by high profile artists interpreting the flash art style of Norman “Sailor Jerry” Collins, for whom Sailor Jerry Spiced Rum (William Grant & Sons) is named, will be unveiled at the Harley-Davidson Museum in Milwaukee … Continue reading

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Catoctin Creek Picks Benchmark to Enter Michigan

Catoctin Creek Distilling Co. plans to begin selling its award-winning spirits in Michigan April 15, initially Detroit, Lansing and Ann Arbor. Additional distribution locations will be added in the near future. The expansion into Michigan comes via Benchmark Beverage Co. … Continue reading

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