Category Archives: Marketing

New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back … Continue reading

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Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Hennessy’s latest marketing effort tells the story of Saul Canelo Alvarez, the Mexican boxing star, and his mantra, “Never stop.  Never settle.” Similarities between Hennessy and Alvarez are striking, Hennessy says: 

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Budweiser Honors Virginia with Special Packaging, Brewery Tours

Budweiser is opening the doors of its Williamsburg, Va., brewery as part of its summer celebration which specifically celebrates Virginia this year. Virginia is one of 11 states whose namesake is featured on

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A-B Ships 155,000 Cans of Water to Texas

Anheuser-Busch paused production at its Cartersville, Ga., brewery, shifting production to canned emergency drinking water for shipment to victims of Hurricane/Tropical Storm Harvey.  A-B originally said it shipped 50,000 cans, but we understand the number has grown to 155,000. “Throughout … Continue reading

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With Share Up 34% in U.S., Garnacha Producers Plan U.S. Push

From 2014 to 2016, Garnacha/Grenache’s market share increased by 34% in terms of value, rising to $15.1 million in 2016 from $12.2 million in 2014. But it has yet to become a staple in both wine stores and restaurants. Garnacha … Continue reading

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Mike’s Hard Lemonade, Drizly Sweeps Offers a Party

To kick off the sweepstakes, one unsuspecting Drizly user and Mike’s Hard Lemonade fan in Brooklyn, N.Y. received a surprise serving of happiness with his Drizly order. Lil Dicky, who accompanied a driver from a Drizly partner store, arrived at … Continue reading

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