Category Archives: Marketing

Advertisers Migrating Back to TV?

Some of the world’s biggest marketers have expressed a lack of confidence with the digital advertising supply chain, Business Insider reports, and have started reinvesting ad dollars back into

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Goslings Rum Launches National TV Ad Campaign

Castle Brands Inc. launched a Goslings Rum national television advertising campaign. The new advertising campaign builds upon the increased global

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R.S. Lipman Appoints U.S. Beverage

R.S. Lipman Brewing Co. signed United States Beverage to manage sales, marketing and distributor relationships for its craft beer brands: Napa Smith (brewed in Vallejo, Calif.) and Hap & Harry’s (brewed in Nashville, Tenn.), effective Jan. 1, 2018.

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New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back … Continue reading

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Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Hennessy’s latest marketing effort tells the story of Saul Canelo Alvarez, the Mexican boxing star, and his mantra, “Never stop.  Never settle.” Similarities between Hennessy and Alvarez are striking, Hennessy says: 

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Budweiser Honors Virginia with Special Packaging, Brewery Tours

Budweiser is opening the doors of its Williamsburg, Va., brewery as part of its summer celebration which specifically celebrates Virginia this year. Virginia is one of 11 states whose namesake is featured on

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