Category Archives: Hard Lemonade

Mike’s Hard Lemonade Launches ‘Spread Joy’ Campaign

Posted on April 2, 2019 by Donna Whitaker

Mike’s Hard Lemonade announces a summer campaign—The Brighter Times—to celebrate the third year of its “Drink on the

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Mike’s Hard’s Summer Six-Pack to ‘Unlock Happiness’

Posted on May 11, 2018 by Donna Whitaker

Mike’s Hard Lemonade Co. launched a limited-edition lemonade six-pack and sponsorship of regional pop-up experiences to celebrate and amplify happiness across the nation. The pop-up

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Mike’s Hard Lemonade, Drizly Sweeps Offers a Party

Posted on August 16, 2017 by Donna Whitaker

To kick off the sweepstakes, one unsuspecting Drizly user and Mike’s Hard Lemonade fan in Brooklyn, N.Y. received a surprise serving of happiness with his Drizly order. Lil Dicky, who accompanied a driver from a Drizly partner store, arrived at … Continue reading →

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Mike’s Hard Lemonade Launches New Campaign As Sales Top $293 Million, Consumption Rises 12%

Posted on May 23, 2017 by Donna Whitaker

Mike’s Hard Lemonade  launched a new multichannel advertising campaign, “Drink on the bright side.” It’s designed to spark laughter and generate smiles through content that mixes eccentric yet hilarious Internet culture with playful, surreal animation. The marketing push brings digital-style … Continue reading →

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