Category Archives: beer

Miller Leads Bev/Al Firms in ‘Intimacy’ with Consumers

A survey by MBLM, which describes itself as “the brand intimacy agency,” found Miller led all beverage alcohol brands in terms on “intimacy” – how they connect emotionally with consumers.  Miller’s score was 31.4, followed by Budweiser at 23.2, and … Continue reading

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New Belgium Brewing Cancels Tour de Fat in Denver

The brewer received a lot of blowback from changes that included first-time paid entry, a venue change and cancellation of the bike parade. “We moved to a paid model this year to bring in bigger bands and expand our philanthropic … Continue reading

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Dick Yuengling Donates $2.8 Million to Home Town

The money will be used to build a new parking deck.

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Sapporo Buys Anchor Steam for $85 Million

“With the Anchor acquisition, we will have the capability to make and distribute beer in the U.S.,” notes Sapporo President Masaki Oga. Last year, the Sapporo Group formulated the new Long-Term Management Vision “Speed 150” through 2026,

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Beer Institute Backs FDA Menu Labeling for Cocktails, Other Drinks

Beer Institute sought to change a Food & Drug Administration rule that, BI said, “puts the wine and beer segments within the alcoholic beverage industry at an unfair advantage and does a disservice to consumers.”

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Beer Remains Beverage of Choice for Americans–Gallup

BI’s comments came just days after the Gallup Poll’s annual survey found 40% of alcohol consumers say they most often drink beer, followed by 20% who prefer wine and 26% prefer liquor. Gallup found that beer is most popular among … Continue reading

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