Category Archives: beer

Coors Light Partners with Time Inc.

This sounds very cool:  Coors Light teamed up with Time Inc. to use virtual reality to bring fans of the University of Southern California Trojans to the field at LA Memorial Coliseum to see what it’s like inside the huddle … Continue reading

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1 in 4 Germans Say Low/No Alcohol Beer Tastes Just as Good as Regular Beer

Twenty-seven percent of Germans told Mintel low/no alcohol beer tastes just as good as full-strength beer. While younger consumers may have been the most enthusiastic beer drinkers in previous generations, today, this cohort is among the most likely to see … Continue reading

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How Bev/Al Is Doing On-Premise

Premium spirit brands grew 2.6% in the 52 weeks ended July 15, according to Nielsen GCA, easily outpacing mainstream brands (+0.5%). Spirits continue to grow and remain the top-performing mega category, up +3.0% in dollar sales and +1.8% in volume … Continue reading

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A-B Signs Major Green Energy Agreement

Anheuser-Busch agreed to purchase 152.5 megawatts of wind power.  That’s enough to produce more than 20 billion 12-ounce servings of beer a year and is about 50% of A-B’s total purchased electricity. That’s enough energy to power 50,000 U.S. households … Continue reading

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Domestic Beers Win on NFL Opening, but Are Down Year-Over-Year

Overall consumption of beer was up 7.2% over Opening Day a year earlier. Domestics were the winner on the day, claiming 50.5% of the share and up 12.4% over the previous Sunday. As compared to 2016 Opening Sunday, Domestics were … Continue reading

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What We’re Reading —

Big Beer Can’t Emulate Craft, Says Sierra Nevada Founder The problem is Big Beer lacks the philosophy and passion to lead the way in global beer trends, says Steve Grossman.  “They didn’t want to get into craft because the beer … Continue reading

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