Bulldog London Dry Gin, which is believed to be the world’s fastest growing gin, created a new business unit responsible for the development and execution of the brand’s commercial strategy in the US, Canada, Mexico, Latin America, and the Caribbean, with a particular focus on the on-premise, and named Chester Brandes to head it.
Most recently, Brandes was CEO of Imperial Brands, Inc. (Groupe Belvedere) where he spearheaded the launch and successful development of Sobieski Vodka in the US and Canada. Under Brandes’ stewardship at Imperial Brands, Sobieski reached sales of 1 million cases faster than any imported vodka brand in US history.
In addition to Bulldog’s existing U.S. team, led by Senior Brand Manager North America Jaron Berkhemer, Christian Castren and Shayne Ackerl will assume the roles of Commercial Director Latin America and Canada, respectively. All three will report to Brandes.
Bulldog is hand-crafted at the world’s oldest continuously functioning gin distillery in England, Bulldog London Dry Gin is modern-style premium gin with a smooth, balanced gin with multiple layers of flavor for maximum mixability.