Fresh off the first leg of his highly acclaimed Search for Everything World Tour, and Mayer’s second run with Dead & Co., the seven-time Grammy Award-winning singer/songwriter will join the Bud Light Dive Bar Tour for an intimate performance in Los Angeles on Wednesday, July 26, reminiscent of his early days. The news comes after the brand that is famous among friends announced the return of the extremely successful tour earlier this summer.
Bud Light launched the Bud Light Bar Tour in 2016 to celebrate Lady Gaga’s newest album ‘Joanne’. The brand shaped the tour around taking the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles – resulting in one of the most successful campaigns of 2016, so naturally, the brand enlisted some of its other musician friends to join them back on the road this summer.
The Bud Light Dive Bar Tour is an extension of the brand’s “Famous Among Friends” campaign that celebrates the value of building friendships over beers. The Dive Bar Tour celebrates the traditions and friendships built through music and beers. The brand will also be rolling out several programs to help bring consumers to the show and build excitement for the tour throughout the summer on their digital and social channels.
“John Mayer was an easy choice for us as we were considering who we should partner with for the return of the Bud Light Dive Bar Tour this summer,” said Andy Goeler, vp-Bud Light. “After an amazing tour last year with Lady Gaga, we are excited to expand the Bud Light Dive Bar Tour with another incredible musical talent like John. He’s a dynamic and versatile musician, who will undoubtedly put on an amazing show on a dive bar stage. We can’t wait to see what surprises he has in store for his tour show and we’re happy to consider him a friend of the brand.”