Bacardi to Host Puerto Rican Relief Concert

The grand lawn of the 127-acre Bacardí distillery in San Juan will host 25,000 people at the United for Puerto Rico live concert and telethon Sunday, Dec. 10. All proceeds from the fundraising initiative will go directly to organizations benefiting Puerto Ricans impacted by the devastation caused by Hurricanes Irma and Maria.

“As one of the founding partners of United for Puerto Rico, Bacardi is honored to be the site for the event and sponsor of the live telethon. It’s another way for us to remind the people of Puerto Rico that we are committed to them, as well as say thank you to and celebrate the many heroes of the ongoing relief effort,” says Ignacio del Valle, Regional President for Bacardi – Latin America & Caribbean.

Tickets are free of charge and have been distributed throughout the island. The event will include presentations by legendary musicians, such as El Gran Combo, as well as up-and-coming local talent such as Christian Daniel – all of whom are donating their time. Organizations that have received support from United for Puerto Rico will share uplifting stories and Puerto Rico’s favorite television personalities will host the day of entertainment and unity.

Puerto Rico has been home to the BACARDÍ distillery, the largest premium rum distillery in the world, since 1936 where the company produces its namesake brand, and its Casa BACARDÍ visitor center, the second most-visited venue in metro San Juan, drawing nearly 200,000 visitors a year to learn about the rich history of the Bacardi family and brand, as well as its unique production.

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