Author Archives: Joel Whitaker

Smirnoff Observes Immigrant Heritage Month

Diageo announced support of the third-annual Immigrant Heritage Month this month. To mark the month, Smirnoff will be bringing the Smirnoff Global Street Art Project to the U.S. The Smirnoff Global Art Project launched in March 2016 in Tokyo, Japan, … Continue reading

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Marlin & Barrel to Sponsor Jacksonville Suns

The Fernandina Beach, Fla., distillery’s signs  and table tents will appear at the Suns’ stadium. “As a company, we’re committed to making our community a better place and having fun while we do it. We love our home city of … Continue reading

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Tito’s Vodka to Match Donations for Orlando Shooting Tragedy

Tito’s Vodka said it will match donations to Equality Florida’s Pulse Victim Fund. Funds raised will go to those affected by the terrorist attack on the Pulse nightclub to cover medical needs, funeral arrangements, counseling, bills, food and whatever is … Continue reading

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MillerCoors Fined $77,000 for Finger Amputation in Brewery

Occupational Safety & Health Administration fined MillerCoors Fort Worth brewery $77,000 after a worker’s finger was amputated. OSHA investigators found lathes in the brewery’s maintenance shop lacked safeguards that could have prevented the amputation. “MillerCoors completely disregarded the safety of … Continue reading

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Vintner Bill Foley Wins Las Vegas NHL Franchise

Bill Foley, the former insurance executive who’s been busy building a wine empire, is adding a National Hockey League team to his holdings. The League yesterday awarded him the franchise for Las Vegas, where he lives.  Foley will pay $500 … Continue reading

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What We’re Reading

The Risk of Celebrity Endorsements Celebrity endorsements help brands to increase loyalty and awareness. But this kind of endorsement can be a risky business. They are dependent on the celebrity’s own brand – and that can be fickle.  Indeed, they … Continue reading

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