Author Archives: Joel Whitaker
Hennessy announced “Harmony. Mastered from Chaos,” a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Launching yesterday (6/30), it’s the … Continue reading
After a small decrease in 2014, European Union spirits bounced back in 2015 with export sales reaching over €10 billion ($11.08 billion), SpiritsEurope said. This positive performance makes a significant contribution to EU economies in creating growth and jobs. However, … Continue reading
Diageo announced in London that Johnnie Walker will be the first global brand to provide per serving alcohol content and nutritional information on pack. The move follows approval by Alcohol & Tobacco Tax & Trade Bureau of labels in the … Continue reading
Mendocino Wine Co., owners of Parducci Wine Cellars, Mendocino’s longest running winery, has purchased the fast-growing, innovative wine portfolio of Offbeat Brands. Offbeat Brands, was created by Mike Kenton, who will join Mendocino Wine to lead strategic channel management. Kenton … Continue reading
It’s the 28th member of the statewide association, whose members produce 90% of the world’s bourbon.
Diageo North America said it plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking. The program is being spearheaded by Diageo’s … Continue reading