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Author Archives: Joel Whitaker
Happy Dad Hard Seltzer Offers a Banana Flavor with Bored Ape NFT
Orange County, Calif., based Happy Dad Hard Seltzer released 10,000 cases of a Banana flavor. The packaging includes a NFT (non-fungible token), a Bored Ape from the Bored Ape Yacht Club collection and will be available in the 14 states … Continue reading
Country Music Star Kane Brown Joins Dewey Crush as Chief Flavor Officer
Kane Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with … Continue reading
Posted in Marketing, News, Who and What
Tagged Dewey Crush
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Integrated Beverage Taps McMillan as CEO, Mangone as CFO
Integrated Beverage Group (IBG) said it hired Shawn McMillian as Chief Executive Officer (CEO) and Jason Mangone as Chief Financial Officer. McMillian joins IBG from Accelerate360, where he served as Executive Vice President. He has over 25 years of executive … Continue reading
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Who & What —
Balletto Vineyards, hires Allyson Taylor as Director of Events. Before joining Balletto, Allyson ran her own event company and managed conferences for large organizations including the State of Alaska and worked for Starz Entertainment as Director of Events, managing a … Continue reading
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Covid Suspected in Plunge in Alcohol, Other Substance Use Among Indiana Teens
The past two years have seen some of the largest decreases in substance use among Indiana youth in over 30 years. That’s according to the 2022 Indiana Youth Survey which also found that fewer Hoosiers in grades 6 through 12 reported substance … Continue reading
Posted in Alcohol Policy, News
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What We’re Reading —
How brands can appeal to Gen Sober, as non-alcoholic options prove to be more than a fad Data from Roy Morgan points to a steady decline in alcohol consumption among young Aussies compared to their older peers. The Endeavour Group, … Continue reading
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