Author Archives: Joel Whitaker

Total U.S. On-Premise Dollar Velocity Up 1%, Check Value Up 7%: CGA

With the US removing all significant COVID-19 restrictions this time last year, the latest data from CGA by NielsenIQ’s BeverageTrak solution marks the first time the report can compare true year-over-year trends since early 2020. Total US On Premise dollar … Continue reading

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What We’re Reading —

Should You Really Not Drink Beer Before Liquor? (Lifehacker video) Turning the Tables on Cathy Huyghe Cathy Huyghe is a writer, entrepreneur and mindfulness proponent.  She writes about the business and politics of the wine industry in her column for Forbes … Continue reading

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Boston Beer Depletions Off 7%, Shipments Down 1.1%, Revenue Up, Net Down

Boston Beer Co. reports for the second quarter, ended June 25, depletions fell 7%, shipments eased 1.1%, net revenue increased 2.2% to $616.2 million, but net income slipped to $53.3 million, or $4.31 a share, from a year earlier. The drop … Continue reading

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Tanduay Sells More Than 23.7M 9-Case Liters in 2021, Is Declared World’s Number 1 Rum for 5th Consecutive Year

That’s according to Drinks International Magazine which collected annual data on 154 million-case brands from public company reports and directly requested results. The leading Filipino rum brand, according to the results of Drinks International’s latest research, sold more than 23.7 … Continue reading

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Imports Now 21.9% of Total Beer in U.S. On Premise

Imports now represent 21.9% of Total Beer in U.S. on-premise dollar sales, a 1.7 percentage point increase from a year earlier, according to CGA by NielsenIQ research. Both package and draft formats have contributed to this growth in share of … Continue reading

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Nosotros Tequila Releases Madera Collection

Nosotros Tequila and Mezcal released Nosotros Madera, the first member of the brand’s Madera Collection, which will feature Añejo tequilas aged in unique ways. The Nosotros Madera Collection is an ultra-premium line of unique expressions of our tequila. Drawing on … Continue reading

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