Author Archives: Joel Whitaker

Russell’s Reserve Donates $20,000 to KDA’s Lifting Spirits Foundation

Russell’s Reserve Bourbon and Wild Turkey Distilling Co. announced a $20,000 donation to benefit the Kentucky Distillers’ Association‘s Lifting Spirts Foundation. The Lifting Spirits Foundation was formed in 2020 with a focus on increasing diversity in distilled spirits by funding … Continue reading

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Who & What —

Meghan Watkins,  co-founder of Victory Wine Group and former partner at Progress Wine Group and Quench Fine Wines,  joins  CEO Coaching International as partner and coach. Victory, Progress and Quench, all distributorship, formed Palomar Beverage Co.

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What We’re Reading —

Napa’s vineyard workers are retiring — and the next generation doesn’t want their jobs A generational shift is occurring within California’s agricultural workforce where the offspring of farmworkers are pursuing alternative, gainful and fulfilling careers — a result of having … Continue reading

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Is Inflation Biting Control State Sales? Volume Down 2% in June

Total Control States volume in June was down 2% from a year-earlier and dollar volume was down 0.4%, National Alcoholic Beverage Control Association reports. The Tequila and Cocktails (driven by canned cocktails) categories continue to be the only large volume … Continue reading

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Beer Institute Sees Shipments Slide Again in June

The June 2022 estimate is 16,000,000 barrels, a decrease of 3.3% compared to June 2021 removals of 16,540,652, Beer Institute reports.  Year-to-date through June, tax-paid shipments are down 3.7% to 82.9 million barrels from 86.070,760 barrels.

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What Baby Boomers Are Buying on Drizly

Yes, we know.  Those born between the end of World War II and the mid 1960s are yesterday’s news to marketers.  But they shouldn’t be.  They generally have lots of money, and they are America’s second largest generation.  And why … Continue reading

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