Author Archives: Joel Whitaker

Late Night a Premium Time for Premium Drinks On-Premise: CGA

Some 8% of consumers visited On Premise venues for late night occasions in the past three months, two thirds paid extra for higher quality drinks.  That’s according to CGA’s Consumer On Premise Impact Report.   Whiskey and Tequila are obvious beneficiaries, … Continue reading

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Total Bev/Al Has Settled Into a New Normal

That’s the conclusion of bw166, and what it has to say about the new normal should disturb a lot of bev/al execs at both the wholesaler and supplier levels. Take, for instance, beer.  Superficially, beer is up 1.9%, about 107.2 million … Continue reading

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FitVine Wine Intros a New Cab Reserve. Here’s a Secret: It May be Available Locally

FitVine Wine, a maker of low-sugar, full bodied wines, is introducing a new North Coast Cabernet Reserve. Reading the press release, you’d think the $19.95 wine was available only from the winery because nowhere does it mention “select local retailers” … Continue reading

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NBWA Marks 2d Year of Distributors Against Human Trafficking

National Beer Wholesalers Association‘s Distributors Against Human Trafficking initiative marked its second  anniversary on Friday (7/29).  To date, nearly 29,000 beer distributors have been trained to spot the signs of human trafficking. The initiative was created to mobilize NBWA’s more … Continue reading

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Who & What —

Sagamore Spirit, the leading distiller of Maryland rye, hires Dayna Dennington as EVP- Sales, effective Aug. 1.  She joins from Fever-Tree USA.

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Beam Suntory Sets $400 Million Expansion of Booker Noe Distillery

Beam Suntory will expand the capacity of Jim Beam Brands Co. with a $400 million investment that will create more than 50 full-time jobs at the Booker Noe Distillery in Boston, Ky. “Jim Beam is a renowned name within Kentucky’s … Continue reading

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