With the objective of becoming “a destination for wine enthusiasts looking for diversity of regional and varietal at a great value,” Aldi Inc., which operates 1,700 stores in 35 states, is launching a limited edition private label reserve collection and signed Timothy Goodman to design the labels.
The reserve collection consists of a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend under the William Wright label. It will be sold exclusively at ALDI stores and hit shelves just in time for the holidays.
Goodman’s label art lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles. “As a visual person, shopping for wine begins with the label,” he says. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts over the holidays.”