It’ll use the 1949 Cadillac Fleetwood 75 to ferry A-list talent and industry elite to some of the most buzzed about New York Fashion Week shows while providing fanciful comfort and top-notch service.
The taxi interior features an Absolut Elyx signature pineapple damask wallpaper, copper disco ball, Polaroid camera, an eclectic mix of vintage pieces fusing classic New York glam with a modern-day concept and a fashionable chauffeur outfitted in a custom copper sequin blazer.
Every drop of Elyx is distilled in a vintage copper still, which plays a unique role in the distillation process and inspired the copper lifestyle surrounding the brand. Paying homage to the iconic New York City taxis, the copper cab is a playful modern interpretation of the iconic checker cab service with hospitality at its core. Consumers seeking more copper are directed to the unique Elyx Boutique to purchase the brand’s playful copper pieces including their coveted pineapple gift set, barware, martini kits, copper cups and a variety of fashion and home décor items.
“Absolut Elyx has become so much more than just a spirit,” says Jonas Tahlin, CEO and founder of Absolut Elyx. “As a brand, Elyx truly embodies true luxury and will continue to span across fashion and lifestyle markets.”
With past stunts from the luxury vodka brand including a copper helicopter, the 1949 Cadillac Fleetwood 75 Copper Cab is the first of its kind and has quickly stolen the spotlight on the streets of New York.